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with much of the station's programming having been acquired from WTCN-TV.To emphasize that the station's programming decisions would be influenced by viewers instead of a network, KMSP rebranded itself as "Receptive Channel 9", and an antenna was shown atop the station's logo in station identifications.Accordingly, the network sought to upgrade its slate of affiliates, which were made up of some stations that either had poor signals or poorly performing local programming.In December 1977, ABC warned KMSP that it would yank its affiliation unless improvements were made and fast. Despite the changes, KMSP's news department remained a distant third behind WCCO-TV and KSTP-TV.
For its first few years with Fox, the station served as the de facto Fox affiliate for nearly all of Minnesota and South Dakota.
KMSP-TV, virtual and VHF digital channel 9, is a Fox owned-and-operated television station licensed to Minneapolis, Minnesota, United States.
KMSP-TV is owned by the Fox Television Stations division of 21st Century Fox, and operates as part of a television duopoly with WFTC (channel 29), the Minneapolis–Saint Paul area's My Network TV owned-and-operated station.
However, the station did not remain a Fox affiliate for long.
By 1988, KMSP was one of several Fox affiliates nationwide that were disappointed with the network's weak programming offerings, particularly on Saturday nights, which were bogging down KMSP's otherwise successful independent lineup.